© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_34

34. Calculator Research

Edward Stull1 
(1)
Upper Arlington, Ohio, USA
 

In late 2013, McResources, McDonald’s employee website, posted curious advice1 to its hourly workers: it suggested the appropriate amount to tip their au pairs, pool boys, and personal trainers.

For context, the Bureau of Labor Statistics reports food preparers, such as McDonald’s employees, earn a median pay of $10.93 per hour2 (see Figure 34-1); childcare workers (au pairs), $10.72;3 grounds maintenance workers (pool boys), $13.51;4 and fitness (personal) trainers, $18.85.5
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Figure 34-1.

Bureau of Labor Statistics website showing median pay of food preparation workers6

A full-time, $10.93-per-hour McDonald’s worker would earn approximately $22,730 per year (2,080 hours). Assuming this worker hired an au pair to cover her full-time schedule, she would spend $22,290 per year on childcare alone. If the McDonald’s worker had her pool cleaned for an hour once a week, she might expect to pay a meager $702.52. Assuming she can make it to the gym, too, she would pay an additional $980.20 for her personal trainer. This leaves the McDonald’s worker $1,242.72 in debt annually before taxes, before all other living expenses—and before tipping. Not a lot of Happy Meals.

Clearly, McDonald’s hourly workers do not hire many au pairs, pool boys, and personal trainers. The press pilloried the company for its tone-deafness to the economic challenges of its employees . The mistake was regrettable and avoidable.

Quantitative research does not always demand an extensive research study. Sometimes, it simply requires a calculator.

Key Takeaways

  • Calculate known values to assess the plausibility of quantitative research data.

Questions to Ask Yourself

  • Does a numerically based claim sound reasonable?

  • What is the average age and income of a population?

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