In late 2013, McResources, McDonald’s employee website, posted curious advice1 to its hourly workers: it suggested the appropriate amount to tip their au pairs, pool boys, and personal trainers.
A full-time, $10.93-per-hour McDonald’s worker would earn approximately $22,730 per year (2,080 hours). Assuming this worker hired an au pair to cover her full-time schedule, she would spend $22,290 per year on childcare alone. If the McDonald’s worker had her pool cleaned for an hour once a week, she might expect to pay a meager $702.52. Assuming she can make it to the gym, too, she would pay an additional $980.20 for her personal trainer. This leaves the McDonald’s worker $1,242.72 in debt annually before taxes, before all other living expenses—and before tipping. Not a lot of Happy Meals.
Clearly, McDonald’s hourly workers do not hire many au pairs, pool boys, and personal trainers. The press pilloried the company for its tone-deafness to the economic challenges of its employees . The mistake was regrettable and avoidable.
Quantitative research does not always demand an extensive research study. Sometimes, it simply requires a calculator.
Key Takeaways
Calculate known values to assess the plausibility of quantitative research data.
Questions to Ask Yourself
Does a numerically based claim sound reasonable?
What is the average age and income of a population?